sdavideo
AP: Tauchen Sie in Van Goghs Universum ein
Stunning immersive show reveals the great artist's universe
BELGIUM VAN GOGH
SOURCE: ASSOCIATED PRESS
RESTRICTIONS: AP CLIENTS ONLY/MUSIC FILMED AT SOURCE FOR USE IN CONJUNCTION WITH THE EXHIBIT ONLY/NO ARCHIVE USE
LENGTH: 05:26
SHOTLIST:
AP TELEVISION
Brussels, Belgium - 9 October 2018
+++CLIENTS PLEASE NOTE: MUSIC FILMED AT SOURCE FOR USE IN CONJUNCTION WITH THE EXHIBIT ONLY/NO ARCHIVE USE ++
1. Vincent Van Gogh's painting 'Almond Blossom' playing on-screen at 'Van Gogh - The Immersive Experience' exhibit
2. Pan right 'Almond Blossom' display
3. 'Almond Blossom' display with mock sunflowers in background
4. Wide 'Almond Blossom' display
5. Detail of 'Almond Blossom' display featuring petals falling
6. Various of Van Gogh's 'Starry Night' display
7. Exhibit Producer and Artistic Co-Director, Mario Iacampo, talking to a visitor
8. SOUNDBITE (English): Mario Iacampo, "Van Gogh - The Immersive Experience", Exhibit Producer and Artistic Co-Director:
"Digital media in itself is art because we're not just taking paintings and showing them – you know – as a picture. What we're doing is we're exploring each painting. We're animating each painting. We're going a little bit further and really presenting his (Vincent Van Gogh's) works within the context of when he painted them."
9 . Pan right animation featuring train moving from Van Gogh's 'Train in the Background' to 'The Viaduct in Arles (The Blue Train)')
10. Animation at exhibit featuring water falling on Van Gogh's painting 'Blossoming Almond Branch in a Glass with a Book'
11. Tilt-down from animation featuring details of 'Starry Night' painting to visitors
12. Various of Van Gogh portrait animations
13. Artistic Co-Director, Orphee Cataldo speaking to journalist
14. SOUNDBITE (French): Orphee Cataldo, "Van Gogh - The Immersive Experience", Artistic Co-Director
"We had an interest in Van Gogh's paintings because it's full of emotions. His art isn't flat. When he paints the light he overdoes it, when he paints the night he exaggerates; when he show movements he does the same. He paints sadness, he really paints all human feelings. His representation of emotions is very strong; this touched us a lot and had an influence in what we tried to do with this exhibit."
15. Display recreating Van Gogh's 'Bedroom in Arles' painting set up at exhibit entrance
16. Video animation playing on screen featuring (left) 'Vase with Twelve Sunflowers' and 'The Yellow House'
17. Animation playing on-screen featuring paintings, 'The Vicarage at Nuenen' transforming into 'Head of a Skeleton with Burning Cigarette'
18. Various animation playing on-screen featuring 'Olive Trees with Yellow Sky and Sun'
19 . Wide of exhibition hall
20. SOUNDBITE (English): Mario Iacampo, "Van Gogh - The Immersive Experience", Exhibit Producer and Artistic Co-Director:
"The main thing that attracted me to Vincent Van Gogh and his art is, really his art, when you look at his tableaus they're already immersive. He's done the work for you. You just have to expand it; you don't have to really do a lot, you know? He's a fabulous artist."
21. Visitors in the main exhibition hall
22. Various video animation featuring Van Gogh self-portraits playing in close succession over other paintings
23. Visitors at exhibit
24. Detail of 'Starry Night' animation with sunflowers
25. SOUNDBITE (English): Mario Iacampo, "Van Gogh - The Immersive Experience", Exhibit Producer and Artistic Co-Director
"I always say to people (asking) 'What's the difference between these types of exhibits and the museum exhibit?' The museum, you always got the emotion of the real painting in front of you. In this kind of experience we're able to tell a bigger story because often in the museum, they're limited in the number of works they can show you. And beyond that there's less and less works being shown because they (the works) are getting old and the curators are very nervous about showing them to the public. So I think it's a different medium; it's not, we don't look at it as 'Come and see paintings of Van Gogh'. We look at it (as) 'Come and experience Van Gogh."
26. Video animation playing on-screen and showing letter that Van Gogh wrote to his brother Theo
27. Visitors looking at exhibit
28. Detail of video animation playing on-screen and showing letter that Van Gogh wrote to his brother Theo
29. Video animation featuring self-portrait of Van Gogh
30. Visitors in the main exhibition hall
31. Video display featuring beaming lights
32. Exhibit entrance
33. Various exteriors of Brussels Stock Exchange building (Bourse) and Van Gogh exhibit posters
LEADIN:
Have you ever wanted to step inside the world and paintings of Vincent Van Gogh?
Now a stunning immersive exhibition in Brussels is allowing visitors to do just that - bringing the Dutch master's artwork to life through clever 3D technology.
STORYLINE
It's Vincent Van Gogh's art, but not quite as we know it.
A towering version of Van Gogh's "Almond Blossom" beams across the walls of the Brussels Stock Exchange, enveloping visitors in colour.
Against their light blue background the white flowers spring to life, moving to the ascendant sound as their delicate petals fall.
This interactive display forms part of "Van Gogh – The Immersive Experience", a multi-screen audio visual show set to open Wednesday 10 October.
The exhibition helps propel the Dutch painter's work into the 21st century and offers a way for new audiences to plunge into his post-impressionist mind.
The 360 degree multimedia experience features animated paintings, installations and videos - with clever optical illusions and sound effects bringing the art alive.
'The Starry Night', 'The Sunflowers', 'Self-Portrait', 'Train in the Background' and dozens of other Van Gogh masterpieces are beamed onto large screens offering an oversize representation of the original paintings.
Mario Iacampo is the exhibition producer and artistic co-director.
He speaks emphatically about how the digital world helps to explore art.
"Digital media in itself is art because we're not just taking paintings and showing them – you know – as a picture. What we're doing is we're exploring each painting. We're animating each painting," he says.
"We're going a little bit further and really presenting his (Vincent Van Gogh's) works within the context of when he painted them."
Born in Zundert, in the Netherlands in 1853, Van Gogh became one of the greatest painters of the post-Impressionist era.
The Dutch painter only picked up a paintbrush at the age of 27, but he still influences modern art today.
During his lifetime Van Gogh struggled with depression and the disease held a strong influence on his painting style.
He spent the last months of his life in the town of Auvers-sur-Oise, near Paris, painting many scenes from the the local area.
He killed himself there on July 29, 1890.
Orphee Cataldo is the artistic co-director of "Van Gogh – The Immersive Experience".
He says the team took inspiration from the painter's ability to vividly depict even the rawest of feelings.
"We had an interest in Van Gogh's paintings because it's full of emotions. His art isn't flat. When he paints the light he overdoes it, when he paints the night he exaggerates; when he show movements he does the same."
"He paints sadness, he really paints all human feelings. His representation of emotions is very strong; this touched us a lot and had an influence in what we tried to do with this exhibit."
Around 30 people worked on the exhibit; Iacampo says that Van Van Gogh's unparalleled style made the effort easier.
"The main thing that attracted me to Vincent Van Gogh and his art is, really his art, when you look at his tableaus they're already immersive."
"He's done the work for you. You just have to expand it; you don't have to really do a lot, you know? He's a fabulous artist."
With this new multimedia approach, organisers say they're establishing a new way to look at art.
"I always say to people (asking) 'What's the difference between these types of exhibits and the museum exhibit?'," explains Iacampo.
"The museum, you always got the emotion of the real painting in front of you. In this kind of experience we're able to tell a bigger story because often in the museum, they're limited in the number of works they can show you."
"And beyond that there's less and less works being shown because they (the works) are getting old and the curators are very nervous about showing them to the public."
"So I think it's a different medium; it's not, we don't look at it as 'Come and see paintings of Van Gogh'. We look at it (as) 'Come and experience Van Gogh."
"Van Gogh - The Immersive Experience" runs until 6 January 2019.
The exhibit was first shown in Naples, Italy, at the beginning of the year.
Organisers say they're discussing plans to bring the show - and Van Gogh's world - to other cities and audiences around the globe.
